10 Ways You Can Help Your Local Small Businesses Survive During the Pandemic

December 14, 2020

Pink Liberty Blog Post 10 Ways You Can Help Local Business Survive

Closing up shop is truly bittersweet. I recently closed my small retail space, but I consider myself one of the lucky ones able to continue on in my business online. Thousands of small businesses in Canada have or will close permanently. That's a FACT. So what's it worth? To us, EVERYTHING. Yes, we are the crazy ones willing to risk it all. We have no clue if it's going to pan out, but what is life if we don't even try? ⁣

All of our hopes, dreams rolled into what may be a silly little product or service that we hope someone will like, maybe even love. And maybe, just maybe, we'll prosper. We'll grow, we'll feed our families, employ hard working Canadians, build and support our communities, bring JOY to our customers and thrive. And when that happens, it's MAGIC—for us, for you, for our city, for Canada.⁣

So, let's continue making magic together. Remember to keep supporting your local small business. They need you now more than ever.

10 Ways to Help Small Businesses Survive During the Pandemic

Know that every little bit counts, and every small business owner does a happy dance when you shop small. Here are a few things you can do to help your local shop. The holidays are the most important season for us and now is the time to shop small.

1. Google local businesses prior to making everyday purchases. Guarantee you'll find a local shop that you can buy from.

2. Buy gift certificates from them that you can use later.

3. Share your purchases on social media and tag the biz you bought it from.

4. Leave them a review on Google, Facebook or send your local biz owner a nice email or DM that they can share later.

5. Take advantage of local pick-up & delivery. We are working round the clock to get your purchases to you! Many offer delivery services and free local pick-up, which is generally faster than shipping through Canada Post

6. Interact with your local biz on Instagram or other social media platform. The more you share, like, interact with our posts - the more Instagram will push our businesses forward. Sharing your outfit posts with a short video or testimonial goes a long way and helps new customers build trust with us.

7. Order take out and delivery directly from your local favourite restaurant. Did you know that ordering though take-out apps cut into the profits of your fave food joints?

8. Shop with your local grocer or farmer's market instead of the big box grocers. 

9. Send your local shop any small business tools, resources or information that could help. There are many government programs out there and local community organizations they may not be aware of. If you know something that can help them—let them know.

10. Volunteer your time to help with small tasks. Many business owners are solo-preneurs and the holidays are the busiest, lonliest and most stressful time of year. A pandemic only furthers their worry of surviving. Offer to deliver packages, maybe grab them lunch or a coffee. These small, kind gestures go a long way to brighten their day.


Keep supporting local!



Rowena⁣ ♥️

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Size Guide
Pink Liberty Sizing Guide


We would love to help you find the perfect fit for your amazing bod!
Contact us for specific product sizing prior to ordering.

*The following information is intended for use as a general guideline only.
Sizing and fit may vary by product type or brand.
*Maternity fashions are designed specifically for pregnancy fit.
*Bump-friendly fashions are regular sized apparel that can be worn before, during or after pregnancy.

When ordering, we recommend:
Maternity specific apparel—order your regular size
Bump-friendly fashion—order one size up (depending on desired fit and length)
Measure your around your bust
Measure around the fullest part of your belly for waist sizing
Measure from top of shoulders and past your low waist/hips for desired length
Measure your low waist, plus hips and inseam


Pink Liberty Measurement Guide

Measure under your arms and around the fullest part of the bustline
Natural Waist
Measure fully around the circumference of your natural waistline

Low Waist
Run a measuring tape 2 to 3 inches below your natural waistline
Measure along the inside of your leg, from below the crotch to just past the ankle
Measure along the inside of your leg, starting below the crotch and down to your ankle